It’s not just for capturing Pokemon anymore! Augmented reality is one of the hottest marketing and advertising tools available today that crosses all demographics – from kids to tech-savvy millennials to baby boomers, everyone loves the surprise and enhanced product experience that AR provides. For small businesses, incorporating augmented reality into their marketing efforts has been financially out of reach – until now. A new app called Captum allows anyone to quickly and easily convert a jpg, mpg or even YouTube-hosted video into an augmented reality sales tool that comes alive when triggered by a pre-set visual target. Produced by Tactic, Captum is available on the App Store and Google Play.