Putting the "AR" in Art: Orlando Art Exhibit Uses Augmented Reality to Help Visitors Connect with Artists' Work

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If you are in the Central Florida area, be sure to “tech” this out.

Snap! Orlando, a leading contemporary art organization based in Orlando, Florida, is putting the “AR” in art with its use of augmented reality (AR) technology in one of its latest exhibits that is putting a focus on “in-gallery interactivity.”

One of their latest galleries, Snap! Orlando’s City Unseen 2.0  utilizes AR technology such as holographic displays, a display that moves objects in relation to popular search terms on Twitter, projections and traditional art pieces that become interactive when visitors initiate the AR experience from a mobile device.

“A lot of artists are already dealing with the tech,” says Snap! Orlando founder Patrick Kahn. “But I see a lot more traditional artists who are fascinated by this, asking ‘How can we utilize this in my own work?”

Inspiration for the exhibit came in part from Apple’s [AR]T Walk project, that also uses AR combined with art installations around the world to create a new experience.

“I think it has a really bright future,” said Kahn.

If you would like to see and experience City Unseen 2.0 for yourself, it is currently running through January 18 at Snap! Space, located at 1013 East Colonial Drive in Orlando, Fla. from 11:00 a.m. to 4:00 p.m. Thursday through Saturday.

Learn more from this October 2019 article from the Orlando Sentinel at https://www.orlandosentinel.com/entertainment/arts-and-theater/os-et-snap-orlando-augmented-reality-art-city-unseen-20-20191018-j2ppx247dvehvfmuy22q25rq4i-story.html.

(Image Credit: klimkin on Pixabay)

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How can you participate – be a video!

Connect ALL your print activities to Augmented reality. This could be ads, POS, signs, packaging, store fronts and anything you can imagine.